7 Steps to Create an Effective Brand and Marketing Plan
Brand and Marketing

7 Steps to Create an Effective Brand and Marketing Plan

A marketing plan is only as strong as the brand it represents. Without a clear brand identity, your marketing efforts risk being inconsistent and ineffective. Conversely, even a great brand cannot thrive without a plan to reach and engage customers. This course highlights why brand and marketing must work together and how aligning them creates a powerful foundation for success. You will gain access to templates, frameworks, and case studies that make the process easier to apply.
497 (AUD)
330 (USD)

Only alphanumeric characters with lowercase letters, underscore (_), hyphen (-), period (.) and at symbol (@) are allowed.
The password must have at least 8 characters, at least 1 digit(s), at least 1 lower case letter(s), at least 1 upper case letter(s), at least 1 special character(s) such as *, -, or #
May Chang

May Chang

Our branding and marketing expert, May Chang, holds a BSc (Hons) in Mathematics & Computing from South Bank University, UK. After completing her studies, she pursued a career in the education and training industry, where she developed courseware and provided classroom training at IBM Asia Pacific Education Centre. She later transitioned from the education sector to coaching clients in the areas of health and wellness with Wellness Coaching Australia. This diverse background in education and coaching has provided her with a unique perspective on branding and marketing, allowing her to develop an integrated approach to branding, marketing, and lead generation.

One of the areas of expertise of our expert is branding strategy for business and personal brand development. She works closely with clients to define their brand identity and create a brand that resonates with their target audience. She has helped many clients in the non-profit and SME sectors to develop their brand identity, from creating a brand name and logo to developing a brand narrative and messaging.

Marketing plan development is another area of expertise of our branding and marketing expert. She takes a strategic approach to marketing, working with clients to develop a comprehensive marketing plan that aligns with their business goals and objectives. She has helped clients to develop marketing plans that include digital marketing, social media marketing, event marketing, and more.

Our branding and marketing expert has also developed marketing campaigns for clients in various industries, from healthcare to retail. She understands the importance of creating a campaign that resonates with the target audience and generates ROI. She has designed and executed successful marketing campaigns that have resulted in increased brand awareness, lead generation, and sales.

Digital marketing strategy is another area of expertise of our branding and marketing expert. She has helped clients to create digital marketing strategies that include SEO, SEM, PPC, and social media marketing. She understands the importance of having a strong online presence in today's digital era and has helped clients to improve their website audit, scope, and project management.