Cheryl was an accomplished Behavioural Scientist and Researcher with over 28 years of experience. She has conducted more than 2,000+ focus groups and designed 5,000+ surveys resulting in more than 4 million+ interviews globally. Clients valued her ability to see the strategic picture when designing research programs that required many smaller individual components to deliver a larger complex data delivery system. She helped clients understand how to better connect with their target audience and improve business performance and their bottom line.
She conducted consumer behavioural studies for many of BRW's Top 100 companies and loves interpreting data and insights to present to Boards/CEO's/Exec's, Federal and State Government.
Cheryl was also a course author, trainer, mentor, guest speaker and ultimate lover of psychology, quantitative and qualitative research, data analytics and more.
A member of the Institute of Analytical Professionals of Australia and long-term member of the Research Society of Australia. You can say Cheryl loves everything about research, human behavioural analysis and assisting businesses understand and connect with their target audience.
Unfortunately Cheryl, passed away but created the following course before she passed.